About Watt Owl

Watt Owl was born from a simple frustration: Texas electricity shopping is needlessly confusing. With over 100 Retail Electric Providers (REP) and thousands of plans, finding the right one for your home shouldn't require a spreadsheet and a statistics degree.

What is Watt Owl's Mission?

We believe every Texan deserves to understand what they can expect to pay for electricity. That's why we built Watt Owl: a transparent, no-nonsense comparison tool that shows you estimated costs based on your usage, not just the 500/1000/2000 kWh breakpoints required by regulators.

How is Watt Owl Different?

How Does Watt Owl Calculate Costs?

Most comparison sites show you the "average" price at standard usage levels. But your home isn't average. Our calculator estimates your monthly cost based on your actual usage, using the same billing rules your provider uses.

How Does Watt Owl Make Money?

We're a licensed retail electric broker in Texas. When you enroll with a provider through our site, we may earn a commission. But here's what matters: we show plans from across the market, not just the ones that pay us. Our default ranking is based on lowest estimated cost for your usage.

Built by Texans, for Texans

We're a small, independent team based in Texas. We pay these bills too. We understand the ERCOT market, the TDSPs, the seasonal rate fluctuations, and all the fine print that makes Texas electricity unique. We built the tool we wished existed when shopping for our own plans.

Our Values

Transparency First We show estimated total costs based on your usage, not just advertised energy rates. What you see is what we calculated - no surprises.

Simplicity Always Electricity is complex enough. We handle the tricky stuff so you can make confident decisions in minutes, not hours.

Customer-Centered We succeed when you make an informed choice. We rank plans by lowest estimated cost for your usage, you decide what's right.

Behind Watt Owl

Watt Owl was built by a small team of Texas-based energy shoppers and tech industry veterans who got tired of confusing rate structures and misleading plan comparisons.

How Can I Contact Watt Owl?

Have questions or feedback? Reach out - we'd love to hear from you.

• Email: hello@wattowl.com
• Instagram: @watt.owl
• Facebook: Watt Owl

Watt Owl is a licensed retail electric broker registered with the Public Utility Commission of Texas.